Every single quarter Lyst and Business of Fashion release a current ranking of the world’s hottest fashion brands. During Q3 of this year, Balenciaga has taken the #1 spot, pushing Gucci to second place. You also have the brand Off-White who jumped to 3rd place after being ranked 34th in Q2, which is quite a leap in a short amount of time.
According to official website of Business of Fashion (BoF), “the latest data analysed…in partnership with search platform Lyst — which tracks 4.5 million data points per hour from over 65 million annual consumers, five million products and 12,000 brands” has pegged Balenciaga as the hottest fashion brand in the world due to “a new logo and a Colette residency [keeping] the brand top of mind, while Demna Gvasalia continues to design products that drive the fashion narrative online”. BoF also mentions that even though Gucci lost the 1st place spot, the brand “continues to excel as the most consistent performer in the hottest brand ranking to date this year”.
This is also the first time ever that Lyst and BoF has monitored and ranked the influence of rappers as brand ambassadors in fashion. Aside from the fashion brand rankings and influence of rappers, there is also a ranking of the hottest products on the market during Q3. Check out the lists down below, and make sure to check out Lyst and Business of Fashion for the latest news and updates in the fashion industry!
images: Business of Fashion