Ok to be honest, Wish brought this backlash upon themselves. You would think with the diversification of model body types nowadays and the rejection of retouching images for the sake of a so-called “look”, online product advertisements would evolve as well. Nope. Not for Wish. They still seem to be living in the last century.
Earlier this week Wish got ripped apart as people were completely shocked, and flat out disgusted, with the images they have used to promote their plus-sized tights. We don’t blame them, see them for yourself.
We can’t fathom how this company thought these images were okay. There are plenty of plus-sized models that you could hire to model these tights. Wouldn’t it make more sense to do that? Many people voiced their anger over the fact that this was an insult to the plus-sized community.
#bergnermedia News: Plus-size tights ad takes 'tone-deaf' to new heights – Companies, hello! Hope you are doing great. Here's how not to advertise. Wish, an e-commerce business that advertises heavily on Facebook (they're behind some of the, uh, weird… https://t.co/jU1dgKj71R
— Christian Terry (@bergnermedia) December 9, 2017
it would have been so much easier to hire plus size models for this. it’s an unrealistic advertisement as well because there is no indicator of how it looks on a plus size body. it’s inefficient as well as distasteful.
— emily angelica (@existentiaIly) December 9, 2017
— AnyBody (@AnyBodyOrg) December 10, 2017
Wish is a retailer that offer dirt cheap prices by selling products from Chinese manufacturers, so the products are either hit or miss, not to mention delivery can take up to weeks. That’s why we also shouldn’t be surprise at the fact that most, if not all, of the images Wish uses are stolen from other websites and products. Shout out to Twitter user @madilynnflower, who went through the depths of the internet and found that the image was actually for a pair of tights that are supposed to not rip at all and are sold on some other site.
— madilynn madilynn bobadilynn banana fana fo fadily (@madilynnflower) December 10, 2017
It’s sad to see that even in 2017 you still see this sort of thing happen. It promotes the idea that there is only one body type, the “right” body type. Newsflash, people come in all shapes and sizes. The model and fashion industry has made great leaps in normalizing plus-sized modeling (or what I would rather just be called “modeling”) as well as the creation of more clothing options for all body types. However, it’s images like these that show that there is still a long way to go. As for Wish, they’re a lost cause, so let’s just wish they get some common sense this holiday season.