Social Media Saves Mom-and-Pop Bakery in Houston!

Social Media Saves Mom-and-Pop Bakery in Houston!

All around the country, you see more and more chain restaurants popping up taking up what little space there already is; McDonald’s and Starbucks on literally every other block. What we don’t realize is that mom-and-pop shops are what give cities character! They’re a staple in your neighborhood that make you feel at home and you always know that their heart and soul goes into the food you order. Mom-and-pop shops are slowly going out of business due to larger competition, but boy do we have a modern day Cinderella story for you!

This story takes place in Houston, Texas, home to the best BBQ in the states and rodeos galore. In all the hustle and bustle, there is a cute bakery nestled on Hogan Street, right off I-45 and I-10. Their name is La Casa Bakery and the owner is none other than 70-year old Houston local, Trinidad. Recently Trinidad’s business has been a bit slow, and he was considering on closing up shop for good. However, his daughter Jacqueline wasn’t okay with this so she took to social media to try and save the family business.

We’re guessing that Jacqueline was expecting just a few responses, but the tidal wave of support was overwhelming. Twitter users from all over voiced their support of the local shop, and those in Houston went to the bakery to try some of the delicious food.

The overnight buzz was enough to revive Trinidad’s spirit, which motivated him to go out and get more supplies for the incoming business!

Now the business is better and busier than ever! Jacqueline is making sure to keep the Twitter account active as possible, posting new menu idea polls and interacting with users; they even have their Instagram account up and running, and let me tell you, it will make you get in your car to drive over to their shop!

This just goes to show that social media can be used for the greater good! Shout out to Jacqueline and Trinidad for keeping the family business going, we are definitely looking forward to some yummy conchas and enchiladas in the future. If you’re interested in helping La Casa Bakery head over to their Go Fund Me page at https://www.gofundme.com/la-casa-bakery-cafe and donate what you can! We all have to remember to help out the community in any way we can.

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