With the creation of the internet, listening and accessing music has been made much easier. It’s even become common place to stop buying CDs because we can easily access music for free on the web. Unfortunately this isn’t great for the music industry and the money they bring, but music subscription services like Spotify and Apple Music have created a revival for the industry’s wallet. Well turns out YouTube has decided to jump on the bandwagon and stated that they’ll be launching a music subscription service of their own!
YouTube plans to launch this music subscription service in March 2018 and as of now it is known by the name “Remix”. YouTube’s plan is to catch up to Spotify and Apple Music, not that YouTube isn’t already super successful. According to Bloomberg “music is one of the most popular genres of video on YouTube, which attracts more than a billion users a month” so why not take advantage of that. To capitalize on subscription services YouTube launched YouTube Red in 2016 which allows users to watch videos ad free. However, YouTube Red is more geared to online shows and content creators rather than just music, so that’s where to idea for Remix came in. Also the fact that, according to Bloomberg, “YouTube hasn’t had the same success as Apple or Spotify in convincing people to sign up for its paid music services, though it’s not for lack of trying”.
Currently, Warner Music Group has signed on, and YouTube is working with Sony Music Entertainment and Universal Music Group to get on board as well. The service would have a similar service concept as Spotify, but the benefit is that YouTube has contract with VEVO, so integrating video clips and content into the service would be a key selling point. According to Music Business Worldwide, “whichever brand ‘Remix’ officially adopts in 2018, it looks like to replace Google Play Music, which first launched in 2011” and “Google Play Music staff were folded into the YouTube team earlier this year” do to the lackluster results of Google Play Music in the last few years” (Alphabet, Inc. owns both Google and YouTube). I guess we will have to see whether or not this service will soar to the top or flop terribly, only time will tell!